Platforms
we use
01. What's included
Meta ads that learn from real customers.
iOS privacy changes broke a lot of Meta accounts. Good management now starts with data quality and creative volume.
Meta Pixel and CAPI
Browser and server events matched and deduplicated.
- Event match quality
- Deduplication setup
- Domain verification
Retargeting
Visitors, video viewers and engagers brought back.
- Funnel-stage audiences
- Frequency control
- Dynamic product ads
Lookalike audiences
Seed lists built from your best customers.
- Purchase and lead seeds
- Advantage+ audiences
- Exclusion lists
Ad creatives
Hooks, formats and angles tested on purpose.
- Static, video and carousel
- Creative briefs
- Fatigue monitoring
CPM and budget
Spend directed where it converts.
- Campaign budget strategy
- Placement review
- CPM and CPA trends
Click-to-Messenger
Ads that start conversations with Filipino buyers.
- Messenger and Viber flows
- Lead quality checks
- Reply automation
02. Why it's not working now
Boosting posts is not a Meta ads strategy.
The same senior strategist audits, plans and does the work, so fixes reach the root cause instead of the monthly report.
What we usually find
- Pixel installed, CAPI missing
- Boosted posts with no audience plan
- Same creative running for months
- Leads that never pick up the phone
How we handle it ● senior-led
- Pixel and Conversions API matched
- Prospecting and retargeting structure
- Monthly creative tests
- Lead quality tracked back to Meta
Account and data audit
Pixel, CAPI, audiences and creative history reviewed.
Fix tracking
Events, deduplication and domain verification fixed.
Launch and test
New structure with creative and audience tests.
Review
CPA, ROAS and lead quality compared to baseline.
03. Deliverables and pricing
What you get, in writing.
Fixed scope and price, agreed before work starts. Month-to-month, and every account stays in your name.
Start here: a full meta ads management review with a prioritized Action Plan.
from $500 (₱25,000) · one-time
View Audit →Plan this channel alongside the rest of your marketing.
from $1,200 (₱60,000) · 4 to 6 weeks
View Strategy Sprint →Ongoing execution, monthly reviews and audit comparisons.
from $900 (₱45,000) / month
View Advisory →04. The method
Root causes, not surface reports.
Every engagement starts with the same audit, so progress is measured against a real baseline instead of a monthly activity list.
The method
Audit, prioritize, re-audit.
Every engagement starts with a SiteAud!tLint crawl and an account review. Fixes are ranked by impact and effort, and a re-audit comparison proves what changed.
See the full methodology →05. FAQ
Meta ads management questions.
Do I need the Conversions API if I have the Meta Pixel?
Yes. Browser tracking misses a large share of events because of iOS and ad blockers. CAPI sends events from your server so Meta can optimize on real conversions.
Do you create the ad creatives?
We write the briefs, hooks and copy and produce static creatives. For video we work with your team or a production partner.
Are click-to-Messenger ads good for Philippine businesses?
Often, yes. Many Filipino buyers prefer chatting first. We pair them with Messenger automation so leads get a reply immediately.
What is a good CPM in the Philippines?
CPMs vary by audience and season. We focus on cost per qualified lead and ROAS, which matter more than CPM alone.
06. Get started
Start with a second opinion.
Tell us what you're running today and what's not working. You'll hear back from the person who will actually do the work.