Platforms
we use
01. What's included
Test, learn and keep what converts.
CRO is a process, not a redesign. Every change is based on evidence and measured against a control.
Conversion research
Where and why visitors leave.
- GA4 funnel drop-offs
- Heatmaps and recordings
- On-page surveys
Landing pages
Pages built around one offer and one action.
- Message match with ads
- Above-the-fold clarity
- Trust signals
A/B testing
Changes tested against a control, not opinion.
- Hypothesis backlog
- Test design and sample size
- Significance reporting
Form completion
Fewer fields, fewer drop-offs.
- Field-level analytics
- Multi-step forms
- Error message fixes
Bounce rate and engagement
Pages that hold attention long enough to convert.
- Speed and layout fixes
- Content hierarchy
- Mobile usability
Checkout and booking flows
Friction removed from the final step.
- Payment options like GCash
- Booking widget review
- Cart abandonment points
02. Why it's not working now
Redesigns change everything. CRO changes what works.
The same senior strategist audits, plans and does the work, so fixes reach the root cause instead of the monthly report.
What we usually find
- Site redesigned on taste, not data
- Forms with twelve required fields
- Ads pointing to the homepage
- No tests, so no learning
How we handle it ● senior-led
- Changes driven by funnel and heatmap data
- Forms trimmed to what sales actually needs
- Dedicated landing pages per campaign
- A testing backlog with results logged
Research
Funnels, heatmaps and recordings analyzed.
Hypotheses
Test ideas ranked by impact, confidence and effort.
Test
A/B tests run to significance on key pages.
Results
Conversion rate and lead volume compared to control.
03. Deliverables and pricing
What you get, in writing.
Fixed scope and price, agreed before work starts. Month-to-month, and every account stays in your name.
Start here: a full conversion rate optimization review with a prioritized Action Plan.
from $500 (₱25,000) · one-time
View Audit →Plan this channel alongside the rest of your marketing.
from $1,200 (₱60,000) · 4 to 6 weeks
View Strategy Sprint →Ongoing execution, monthly reviews and audit comparisons.
from $900 (₱45,000) / month
View Advisory →04. The method
Root causes, not surface reports.
Every engagement starts with the same audit, so progress is measured against a real baseline instead of a monthly activity list.
The method
Audit, prioritize, re-audit.
Every engagement starts with a SiteAud!tLint crawl and an account review. Fixes are ranked by impact and effort, and a re-audit comparison proves what changed.
See the full methodology →05. FAQ
Conversion rate optimization questions.
How much traffic do I need for A/B testing?
Reliable tests need enough conversions per variant, usually at least a few hundred per month on the tested page. Lower-traffic sites get research-led improvements instead of formal tests.
What is a good conversion rate?
It depends on industry, offer and traffic source. We benchmark against your own baseline and improve from there.
Do you use heatmaps?
Yes. Microsoft Clarity or Hotjar show where visitors click, scroll and get stuck, which shapes what we test.
Is CRO only for ecommerce?
No. Lead generation, booking and SaaS sites benefit just as much, often through form and landing page improvements.
06. Get started
Start with a second opinion.
Tell us what you're running today and what's not working. You'll hear back from the person who will actually do the work.