● SEO audit methodology

A data-driven marketing audit, then fixes in order.

Every engagement follows the same loop: crawl data from SiteAud!tLint, an Action Plan ranked by impact and effort, then an audit comparison that proves what changed.

Get a Free Audit → Let's Talk Remar BarquillaRemar Barquilla
Founder · SEO/SEM Digital Marketer
Developer of SiteAud!tLint
SiteAud!tLintour own crawler
Impact x effortevery issue scored
Action Planowned and dated
Audit comparisonprogress, not activity

01. Audit

Step 1: crawl data, not opinions.

SiteAud!tLint crawls every page, tag and template, then we review the accounts behind them. Nothing is prioritized until it is measured.

Technical

Indexing, canonicals, redirects, rendering and speed.

  • Status codes and redirects
  • Canonical and hreflang conflicts
  • Core Web Vitals

On-page

Titles, headings, content depth and internal links.

  • Duplicate and thin pages
  • Keyword cannibalization
  • Orphan pages

Tracking

Tags and conversions checked against what fires.

  • GA4 and GTM tags
  • Ad platform conversions
  • Consent Mode

Structured data

Schema validated on every template.

  • Organization and Service
  • Product and FAQ
  • Errors and warnings

AI search readiness

How AI crawlers and answer engines see the site.

  • AI crawler access
  • Entity signals
  • llms.txt

Accounts

Ads, analytics and CRM setup reviewed.

  • Ownership
  • Wasted spend
  • Data gaps

02. Prioritize

Step 2: impact and effort decide the order.

Each issue is scored on how much it affects traffic, leads or spend, and how hard it is to fix. The result is an Action Plan, not a backlog.

High impact · low effort

Do first

Quick wins shipped in the first weeks.

High impact · high effort

Plan

Scheduled projects with owners and dates.

Low impact · low effort

Batch

Grouped and done when convenient.

Low impact · high effort

Skip

Logged, then deliberately left alone.

Sample Action Plan (illustrative)

IssueImpactEffortOwnerWhen
Canonical tags point to the wrong URL versionHighLowDeveloperWeek 1
Lead form conversion counted twice in Google AdsHighLowremar.digitalWeek 1
Blog and resource pages target the same keywordsHighMediumContent teamWeeks 2 to 4
Product templates missing structured dataMediumMediumDeveloperMonth 2
Image alt text missing on older postsLowLowContent teamBatch

03. Re-audit

Step 3: an audit comparison proves progress.

The same crawl runs again, and results are compared side by side with the last audit. Reports show what changed, not how busy we were.

Re-crawl

Same checks, same settings

SiteAud!tLint runs the identical audit so results are comparable.

Compare

Fixed, new and unchanged

Every issue is matched against the previous audit.

Report

Plain-language summary

What improved, what regressed and why.

Re-prioritize

Next month's Action Plan

New findings are scored and the plan is updated.

04. FAQ

Methodology questions.

What is SiteAud!tLint?

SiteAud!tLint is the crawler and audit tool built by remar.digital's founder. It checks every page, tag and template for technical, on-page, tracking and AI search issues, and produces the crawl data every engagement starts from.

How do you decide what to fix first?

Every issue gets an impact score and an effort score. High impact, low effort fixes ship first, high impact, high effort fixes are planned, and low impact issues are scheduled or ignored.

What is an audit comparison?

A re-crawl compared side by side with the previous audit. It shows which issues were fixed, which are new and how the overall health score changed, so progress is measured rather than claimed.

Is this methodology only for SEO?

No. The same audit, prioritize and re-audit loop is used for Google Ads, tracking, email and automation. Only the data sources change.

Can I see the Action Plan format before hiring you?

Yes. The free audit includes a short version with your site's top quick wins in the same format.

05. Get started

Start with a second opinion.

Tell us what you're running today and what's not working. You'll hear back from the person who will actually do the work.

AFreeAudit my current setup→ CLet's talkTalk about an audit→

Let's talk.

Your message goes straight to Remar, the strategist who does the work. Reply within one business day.

Prefer email? rembarquilla@gmail.com