Platforms
we use
01. What's included
Clean data before more ad spend.
Tracking is the foundation under every other service. These are the parts we set up and verify.
GTM container
An organized, documented container with naming rules.
- Tag, trigger and variable audit
- Workspace and version control
- Duplicate tag removal
Events and conversions
Every meaningful action tracked once.
- Form, call and chat events
- Ecommerce events
- Key event configuration
Server-side tagging
Better data quality and page speed.
- sGTM container setup
- First-party data collection
- Meta CAPI routing
Consent Mode
Compliant tracking that still models conversions.
- Consent Mode v2
- CMP integration
- Data privacy review
Attribution
Know which channel actually drove the sale.
- UTM governance
- Cross-domain tracking
- Offline conversion imports
Looker Studio
One dashboard for leads, spend and revenue.
- Channel performance
- Funnel reports
- Automated monthly delivery
02. Why it's not working now
Three platforms, three different numbers.
The same senior strategist audits, plans and does the work, so fixes reach the root cause instead of the monthly report.
What we usually find
- Conversions counted twice in Google Ads
- GA4 installed but no events configured
- GTM full of tags nobody remembers
- Leads from calls and chats not tracked
How we handle it ● senior-led
- One source of truth for conversions
- Events mapped to business outcomes
- Documented, version-controlled container
- Calls, forms and chats all tracked
Tracking audit
Tags, events and platform conversions compared.
Measurement plan
Every event defined against a business goal.
Build and QA
GTM, GA4 and ad platform conversions rebuilt and tested.
Dashboard
Looker Studio report and handover documentation.
03. Deliverables and pricing
What you get, in writing.
Fixed scope and price, agreed before work starts. Month-to-month, and every account stays in your name.
Start here: a full ga4 and gtm setup review with a prioritized Action Plan.
from $500 (₱25,000) · one-time
View Audit →Plan this channel alongside the rest of your marketing.
from $1,200 (₱60,000) · 4 to 6 weeks
View Strategy Sprint →Ongoing execution, monthly reviews and audit comparisons.
from $900 (₱45,000) / month
View Advisory →04. The method
Root causes, not surface reports.
Every engagement starts with the same audit, so progress is measured against a real baseline instead of a monthly activity list.
The method
Audit, prioritize, re-audit.
Every engagement starts with a SiteAud!tLint crawl and an account review. Fixes are ranked by impact and effort, and a re-audit comparison proves what changed.
See the full methodology →05. FAQ
GA4 and GTM setup questions.
How long does a GA4 setup take?
A typical SME setup with GTM, events and ad platform conversions takes 2 to 4 weeks including testing. Ecommerce and server-side tagging add time.
Do I need server-side tagging?
Not always. It helps businesses with meaningful ad spend, data quality issues or strict privacy needs. We recommend it only when the gain justifies the hosting cost.
What is Consent Mode and do I need it?
Consent Mode adjusts tracking based on visitor consent and lets Google model lost conversions. It is required for advertisers reaching EU and UK users and good practice everywhere.
Can you fix an existing messy GTM container?
Yes. We audit every tag, remove duplicates, rename consistently and document the result so your next provider can follow it.
06. Get started
Start with a second opinion.
Tell us what you're running today and what's not working. You'll hear back from the person who will actually do the work.