Platforms
we use
01. What's included
Every dollar of ad spend accountable.
Management covers structure, bidding, creative and measurement. Nothing is set and forgotten.
Search campaigns
Tight ad groups matched to buyer intent.
- Keyword match strategy
- Responsive search ads
- Ad extensions and assets
Performance Max
Asset groups and signals controlled, not left on autopilot.
- Audience signals
- Brand exclusions
- Placement and search term insight
Negative keywords
Wasted clicks blocked weekly.
- Search term reviews
- Shared negative lists
- Competitor and job terms
Quality Score and CPC
Better relevance means lower cost per click.
- Ad to landing page match
- Expected CTR improvements
- Landing page experience
Bidding and budget
Smart bidding fed with clean conversion data.
- tCPA and tROAS setup
- Budget pacing
- Seasonality adjustments
ROAS reporting
Revenue and leads, not just clicks.
- Offline conversion imports
- Looker Studio dashboard
- Monthly plain-language review
02. Why it's not working now
High spend, rising CPC, and no clear ROAS.
The same senior strategist audits, plans and does the work, so fixes reach the root cause instead of the monthly report.
What we usually find
- Account owned by the agency
- Broad match with no negative keywords
- PMax spending on your own brand terms
- Conversions counted twice or not at all
How we handle it ● senior-led
- Account transferred into your name
- Weekly search term and negative reviews
- Brand exclusions and asset control
- Conversion tracking verified before scaling
Account audit
Structure, wasted spend, tracking and Quality Score reviewed.
Stop the leaks
Negatives, exclusions and tracking fixes shipped.
Rebuild and test
Restructured campaigns and new ad tests.
Performance review
CPC, CPA and ROAS compared against baseline.
03. Deliverables and pricing
What you get, in writing.
Fixed scope and price, agreed before work starts. Month-to-month, and every account stays in your name.
Start here: a full google ads management review with a prioritized Action Plan.
from $500 (₱25,000) · one-time
View Audit →Plan this channel alongside the rest of your marketing.
from $1,200 (₱60,000) · 4 to 6 weeks
View Strategy Sprint →Ongoing execution, monthly reviews and audit comparisons.
from $900 (₱45,000) / month
View Advisory →04. The method
Root causes, not surface reports.
Every engagement starts with the same audit, so progress is measured against a real baseline instead of a monthly activity list.
The method
Audit, prioritize, re-audit.
Every engagement starts with a SiteAud!tLint crawl and an account review. Fixes are ranked by impact and effort, and a re-audit comparison proves what changed.
See the full methodology →05. FAQ
Google Ads management questions.
How much should I spend on Google Ads in the Philippines?
It depends on your CPC and conversion rate. Many local SMEs start between $600 and $2,000 (₱30,000 to ₱100,000) a month in ad spend. We size the budget from your keyword costs and lead value before launch.
Is the management fee separate from ad spend?
Yes. Ad spend is paid directly to Google from your own account. Our fee is fixed and published, never a hidden markup.
Do you manage Performance Max campaigns?
Yes, with brand exclusions, audience signals and asset reporting so PMax does not simply claim credit for branded searches.
Can you take over an account from another agency?
Yes. Week 1 is moving ownership into your name, then a full audit of what was left behind.
06. Get started
Start with a second opinion.
Tell us what you're running today and what's not working. You'll hear back from the person who will actually do the work.